Built by creators who got tired of doing it by hand.
Clouted started as a personal tool. A clip uploaded once that needed to live in six different places, in six different formats. After the fourth hour of the same export-edit-resize loop, we started building instead.
The problem wasn't creativity. It was distribution.
Most content tools solve for production. Better cameras, editing software, voice-over AI. That side of the market is crowded and getting better every quarter.
But nobody was solving the part that comes after: you have a great piece of content, and now you need to reformat it six times, write six different captions in six different tones, and log into six different apps to schedule it. That loop was eating three to five hours a week for every creator or brand team we talked to.
Clouted is the answer to that loop. One upload, one review step, one place to approve, and the platform handles the rest.
The people building it.
Built content workflows for brands by hand before co-founding Clouted. Knows the Friday reformatting grind from the creator side and designed the product around eliminating it.
Background shipping NLP-heavy media processing systems. Designed the clip-to-platform processing engine at the core of Clouted. The reason format negotiation with six different APIs happens without you thinking about it.
Spent years running growth for creator-economy products. Focused on distribution metrics and posting cadence, which is how he learned that consistency beats virality every time.
How we build.
Honest automation
We automate the mechanical work, not the creative decisions. AI handles reframing, caption generation, and scheduling queues. You stay in control of what actually goes out.
Maker-first
We build for people making content, not for enterprise procurement committees. Features ship because users asked for them, not because a roadmap template said they should exist.
Ship fast
Platform algorithms change every quarter. A tool that ships on a six-month cycle can't keep up. We push updates every two weeks and treat platform API changes as urgent, not planned.
Stop reformatting. Start distributing.
Start free, no card required. Five clips a month, no expiry.